This process was used by Microsoft Mobile (formerly Nokia) for apps specific to Lumia devices (including Lumia Camera, HERE Maps, and MixRadio).
Developers could also choose to work with OEMs to deploy their apps this would allow apps to be preinstalled on Windows Phone devices or be exclusive to that specific OEM's products. There was a limit of 100 free submissions for free apps thereafter, there was a fee of $19.99 per submission for free apps. This, according to Todd Brix, the General Manager for Windows Phone Apps and Store team, was on an ongoing promotion at $19. The ability to download a XAP file to a computer was also present, allowing a user to install an app from their SD card if no internet access was available.ĭevelopers had to pay an annual subscription fee of $99 to become an App Hub member and submit apps to the Windows Phone Store. Windows Phone Store also featured downloads for 3D games that will have integrated Xbox Live connectivity and features. Apps could only be placed in one category. The Windows Phone Store had 61 categories split up into 16 main categories and 25 sub-categories. Other features are said to be similar to Windows Phone Store's predecessor, Windows Marketplace for Mobile. The store also featured a "try-before-you-buy" option, where the user had an option to download a trial or demo for a commercial app. Windows Phone Store supported credit card purchases, operator billing, and ad-supported content. This process was complemented by the Apps on Windows website, an interim solution before the unified Windows Store. In 2015, Microsoft announced that Windows Phone Store would be killed out and replaced by Windows Store which would act as a unified store for all Windows-powered devices. In August 2012, Microsoft renamed Windows Phone Marketplace to Windows Phone Store. With the rollout of Windows Phone 7.5, Microsoft unveiled the online Marketplace that offers, over the air installation of apps. It initially launched with Windows Phone 7 in October 2010. Windows Phone Store (previously Windows Marketplace) was a app store, developed by Microsoft corporation for Windows Phone letting users installing various apps on their device. Digital distribution platform for Windows Phone Windows Phone Store
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